Half Kg

Embarking on a brand identity project for this eco-conscious brand, we delve into the essence of sustainability and affordability. As a go-green company committed to providing organic products at the most reasonable prices, we've centered the visual identity around the universally relatable symbol of the wheat plant. The color palette draws from olives, mushrooms, and white tea, mirroring the richness of nature while showcasing wheat fields. This blend symbolizes not just products but an experience — harmonizing nature's richness, the reliability of a kirana, and the affordability of sustainable living. Welcome to a greener, more affordable, and genuinely rooted shopping experience.